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“It’s been said that Lasker made more money in advertising than anyone before or after him. He built a 50-room mansion in Lake Forest, Illinois, that had twenty-six outbuildings. When area golf clubs rejected him for membership because he was Jewish, he had one of the country’s premier golf course designers build an 18-hole course on his property. . . . A confidant of Warren Harding, Lasker introduced ‘modern advertising’ into Harding’s 1920 presidential campaign by using billboards, newspaper and magazine advertisements and motion pictures. Harding rewarded him with an appointment as chair of the Shipping Board, with the task of developing a national maritime policy.” --Northwestern magazine
Lawrence Bush edited Jewish Currents from 2003 until 2018. He is the author of Bessie: A Novel of Love and Revolution and Waiting for God: The Spiritual Explorations of a Reluctant Atheist, among other books. His new volume of illustrated Torah commentaries, American Torah Toons 2, is scheduled for publication this year.