Florida Governor Ron DeSantis
Conor Duffy/Sipa USAThe Energetic Executive
Ron DeSantis wants to make his blueprint for Florida—outlined in the rancorous memoir written for his failed presidential campaign—into a model for the rest of the country.
Discussed in this essay: The Courage to Be Free: Florida’s Blueprint for America’s Revival, by Ron DeSantis. Broadside Books, 2023. 288 pages.
In 2011, before his first congressional campaign, Ron DeSantis was just another debut author in search of readers. For months, he traveled across his home state of Florida to Tea Party meetings to hawk Dreams From Our Founding Fathers, his diagnosis of America’s ills and missteps under the leadership of Barack Obama, issued by a local vanity press known mostly for schlocky genre fiction. As the title suggests, the book was meant as a smug rejoinder to Obama’s 1995 memoir; in practice, it was a fairly straightforward recitation of Tea Party talking points, enlivened only by the occasional, feeble potshot at Obama’s personality and background. DeSantis thus revealed himself to be one of those special souls who, after surveying the world and finding it wanting, decides to self-publish a book. Among the many strains of narcissist in existence, this one is among the most deranged—perhaps outmatched only by those egomaniacs who believe that they should be president.
DeSantis, it turns out, qualifies as both. Twelve years and several terms in the House and the Florida governor’s mansion later, he barreled headlong into what veteran GOP strategists have called the “Worst Republican Presidential Campaign Ever.” He ran as “Trump without the baggage,” to the praise of establishment Republicans; some of his volunteers knocked doors and distributed cards that read “DeSantis Solves Problems . . . With No Drama.” But what DeSantis failed to recognize was that enthusiastic Trump voters like the drama and the baggage. To the former president’s supporters, his verbal volatility, unpredictable behavior, and indifference to political norms are not drawbacks, but signs of strength. DeSantis saw the voters he was determined to steal the same way the mega-donors who fed his campaign did: as feeble-minded people who, deep down, wanted to follow a responsible authority figure. He promised them efficiency in manipulating a system that they hoped to see completely destroyed. Trump had found a base that wanted an outlaw; DeSantis offered them an administrator in cowboy boots.
But before DeSantis suspended his presidential bid in January; before his campaign found itself running on fumes, hemorrhaging donors, and polling in the single digits; before he even officially declared his candidacy, he published his second book, this time with a real-deal press. His campaign memoir, The Courage to Be Free: Florida’s Blueprint for America’s Revival (2023), was his pitch deck to the voters who did not ultimately support him and the donor class who did—at least until his stock plummeted. Like all works in its genre, it naturally repels any search for greater insight into its subject’s essential nature. But as the blueprint that it promises to be, it is ruthlessly competent. While DeSantis may have become synonymous with embarrassing hubris, the vision Courage maps out—tediously, yes, and with the same charmlessness and lack of subtlety that cost its author his national reputation—is a coherent and alarming one. The failure of a single vehicle for its expression isn’t enough to kill it off.
Indeed, DeSantis’s flop may have limited his sphere of influence to Florida, but Courage goes to great pains to emphasize that his home state—which he calls “a beachhead of sanity”—could be a prototype for the rest of the country. “Florida has stood as an antidote to America’s failed ruling class,” he writes. “Policies in Florida empower individuals to make the most of their own lives, including by limiting the power and influence of large, politically connected institutions that operate in accordance with leftist ideology.” For DeSantis, of course, “empowering individuals” means undercutting the workings of democracy to increase the influence of his supporters and allies, and “limiting the power of institutions” amounts to attacking any people or body that would undermine this goal. And, just as Courage suggests, the ultra-reactionary laws that have accomplished these aims in Florida have often prompted copycat bills across the country. The state has also become a welcome environment for the national chapters of far-right groups like Moms for Liberty and a breeding ground for white nationalists; the anti-democracy Claremont Institute launched its newest office in Tallahassee last February, a month after DeSantis set in motion the right-wing takeover of New College of Florida, a small public liberal arts college once known as a bastion of progressivism and a haven for queer students. All of this remains relevant to the lives of Floridians even after DeSantis was laughed out of the presidential race, and it threatens to become increasingly relevant to the lives of other Americans, too. As DeSantis put it when he suspended his campaign, “The mission continues. Down here in Florida, we will continue to show the country how to lead.” Reading Courage now—on the precipice of a likely second Trump term, which analysts warn promises to be more ideologically organized than the first—one is inclined to take the threat seriously.
Samantha Schuyler is a writer from Florida living in New York City.